Ramnath Kashyap is a trader who deals in the wooden decorative items. His office is located in the beautiful valleys of Kashmir from where he transports all the manufactured material to the different parts of the country, but as every body knows, Kashmir has been an active zone of terrorist activities for the past many years. Due to it many times, Mr. Kashyap’s business has suffered a lot. Twice, his office was blazed off, by these sadistic social elements, due to which he suffered a big loss worth in crores. Not only the monetary loss but his inability to supply the orders also robbed him of his goodwill in the market resulting in leaving an indelible stain on his business profile. But not any more, as of now Mr. Kashyap has a general insurance policy by his side. This policy guards him from the loss occurred due to such incidents. General insurance policy in today’s time holds a lot of significance for the people of society, which chiefly includes business class people.

Speaking more elaborately on the topic of ‘general insurance’. It is a concept in the insurance domain that covers all the intangible aspects of life except the life itself which is covered under the title ‘life insurance’ policies. Under a general insurance policy, a person gets a cover against all kinds of uncouth jolts orchestrated by man (whether intentionally or unintentionally) or by the nature. Thus, a general insurance policy offers guard to the subscriber against all kinds of perils such as burglary, fire accidents etc. As said earlier, it even shields the person from the atrocities of nature in the form of floods, Tsunami and even earthquake. Earthquake which is one of the widespread phenomenon around the earth, has been an event that has propelled the popularity of this policy. Not only the damage caused by earthquake but incidents like the recent Orissa floods and not to forget the destructive Tsunami tide which hit the Indian shores in 2006, have been the chief contributors in spurring the demand levels for general insurance domain. Normally, a general insurance policy is for a maximum tenure of one year. An ideal proposition for the likes of traders and for the families, it is one aspect of insurance where people can get their personal assets and other accessories insured. For people who are into business profession, it can work wonders by providing insurance for stock of raw material, insurance of office and other business related commodities.

However, after the recent Mumbai attacks, there has been a steep hike in the demand levels of the general insurance policy. The reason, well it is because, these incidents have been an eye-opener for people living in metropolitan who until now were thinking that terrorism is restricted to the border-aligned areas. But the 26/11 attacks certainly proved that the nemesis of terrorism is finally sprouting in the urban areas too, which accounts for the steep hike. With the introduction of terror based general insurance policy, majority of the people both from the middle class section as well as from the business class are not shying away from the idea of buying the insurance policy.

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